Beauty for mature women

In the world of social media beauty gurus and influencers, it often seems like everyone in the world has flawless skin and Kardashian-level makeup skills. But while some women can contour, highlight, and draw a fierce cat-eye like it's second nature, the rest of us are still trying to figure out our proper foundation shade and how to do a smoky eye without looking like a vampire. This difficulty only becomes amplified as you grow older. Instead of acne, maybe you're dealing with wrinkles , dark circles , and saggy skin, and you aren't sure how to apply makeup that enhances your face without looking overdone.

The classes I teach that specifically deal with makeup techniques for 'boomer and beyond' women also tend to fill up the fastest. That response indicates how much older women appreciate a beauty education that specifically addresses their needs. In doing research for this piece, I was shocked to notice the glaring exclusion of women over 40 in the beauty space—an industry so tied to aging. It's a counterintuitive approach, vying for the attention of women who want to smooth fine lines and treat wrinkles but completely erasing them from ad campaigns and media materials. You see, most women aren't taught to replace the techniques they learned in middle school with ones that are better suited for their current age. No one talks about applying makeup to a face that isn't naturally plump, tight, and line-free.

The desire to remain forever fresh-faced as the years pass is evergreen. And while a few fine lines may be celebrated as a sign of a life well-lived, no one wants to see their glow go. Thankfully, savvy makeup application can work wonders. Here, McEvoy, Pat McGrath, and a handful of top makeup artists share their insider secrets—and preferred products —for youthful-looking skin, no matter what your age. P ressing the liner in between each lash along the lash line adds definition, bringing the look of lush and full lashes even before mascara.

Written by Stannah at The origin of makeup goes back many centuries. As time went by and civilizations changed and evolved so did our makeup habits. Today, one of the best things we have going for us is that we can choose the healthier and most sophisticated materials to maintain our skin hydrated and protected. After choosing the right product for our skin type, applying makeup can still be a challenge and for older women, that can be even trickier.