It was launched on 11 January as Eleven. The channel focuses primarily on programming targeting a young adult audience, and is the current home of Neighbours —the longest-running drama series on Australian television. Prior to the launch of 10 Shake in September , the channel also aired children's programming. Prior to the launch of the channel, Ten Network Holdings , at the time an independent company, established a joint venture company named ElevenCo with international distributor CBS Studios International.
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