It was probably the veteran publicist Charlie Cinnamon who came up with the idea, one of those concepts that is lost to the annals of PR history. What could make people come to Miami in July? Miami already attracted people who lived inland, who swarmed to the beaches in hope of a sea breeze, but something less than a hurricane. Still, they were not the rich tourists that kept Miami Beach nightclubs humming. They did nothing to fill the fancy hotels. But Swim Week!
Mercedes Benz Fashion Week Miami Swim Photos and Premium High Res Pictures - Getty Images
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